This company was founded in 2023 by a doctoral candidate whose educational journey centered on systems thinking research and application. Now a Doctor of Education, the founder developed his expertise through rigorous academic study focused on systems thinking methodologies and their practical implementation in educational contexts.

As the author is not a Thai local, the company serves as co-registered owner of the intellectual property model registered with Thailand's Department of Intellectual Property (DIP). This collaborative structure enables proper legal framework for methodology protection while honoring both international systems thinking expertise and Thai business values. The company was established to bridge academic systems thinking research with practical implementation, particularly within Thailand's educational and organizational development landscape.

The company is dedicated to its underlying principle that "iron sharpens iron, and so we sharpen one another." This foundational belief guides how the organization approaches systems thinking development and authentic practice. Rather than working in isolation, the company embraces collaborative learning and mutual development, recognizing that systems thinking capabilities are enhanced through meaningful engagement with others who share the commitment to authentic practice.

Rooted in Thai values and committed to propagating systems thinking and authentic practice as discussed in the book, the company serves as a bridge between academic research and practical application throughout Thailand, fostering a community of practitioners dedicated to working with systems rather than against them.